What issues would you consider when deciding you should buy, Marketing Management

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What issues would you consider when deciding you should buy

Problem

Assume you have been hired to consult with Macy's on sourcing decisions for store-brand merchandise. Discuss why it is beneficial for the retailer to have a mix of both national and store brands. In determining sourcing decisions, what issues would you consider when deciding whether you should buy from Mexico or China or find a source within the United States?

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Marketing Management: What issues would you consider when deciding you should buy

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