Discussion Post
Zappos, a large online retailer, has a vibrant culture focused on customer service. The company uses social media to help customers and to interact with them personally. Part of each customer reaction involves taking the time to demonstrate individual personality and the Zappos culture, all of which make Zappos one of the top in customer service.
Video Response, create one to answer the questions:
• What is Zappos' social media marketing plan?
• Is Zappos' customer service social media owned, paid, or earned media? Explain.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.