Problem
Assume the role of a salesperson charged with selling commercial slots during the next Super Bowl to the brand manager. What is your role as the salesperson? What steps in the selling process might you take to close the deal on a media buy? Use the information below
It seems as though there has been a focus shift during the Thanksgiving season, away from the reason for the holiday, toward the excitement of the Black Friday shopping extravaganza. In the Advertisement below Macy's is targeting anyone interested in participating in this buying frenzy the day after Thanksgiving and getting some really good deals on clothes, jewelry and many other products. As the brand manager, the promotion objective is to make room for new product coming in at the beginning of the new year, as well as drive up sales and increase perspective customers. This promotional tool from Macy's will help to advertise to people the products that they sell and showcase the big sale they are preparing to have. Setting a timeframe on this sale will help to drive a sense of urgency and additionally will help to ensure that the company has room for the new product that is expected to come in.