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What is your recommended directional strategy for the

Per our last tutoring session I would need help on the following questions regarding Starbucks:

State 3 key objectives for the company and explain one strategy the company is pursuing to achieve each of the three objectives.
Key issue: This is the ONE most important issue facing the company!
Identify the key issue facing the company at this moment. You must state and explain the one issue that you feel is most important to the company's future success (examples could be a competitive threat, a recent strike, lack of cash flow, unhealthy corporate culture, etc.)

b. In this section, explain what the key issue is, how you identified it, and why it is so important to the company's future success.

3. Recommendation: Explain the following:

What is your recommended directional strategy for the company's key divisions or business units?
What is your recommended competitive positioning strategy for the company?
What are the skills/professional experiences you feel are most important for the CEO of this company?

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