What is your recommendation for cokes communication strategy, Other Subject

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What is your recommendation for cokes communication strategy

Discussion:

Review Case 10-1 ("Coca-Cola India") in Corporate Communication and answer to the following questions.

• What are the key problems that Gupta should focus on in the short term and in the long term?

• What is your recommendation for Coke's communication strategy?

• Who are the key constituents? Could Coke India have avoided this crisis?

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