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What is your recommendation for cokes communication

Assignment

Read the uploaded Case 10-1 ("Coca-Cola India") in Corporate Communication and respond to the following questions.

• What are the key problems that Gupta should focus on in the short term and in the long term?
• What is your recommendation for Coke's communication strategy?
• Who are the key constituents? Could Coke India have avoided this crisis?

Attachment:- Case-Coca-Cola India.rar

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