Homework: Sociological Imagination of "Corporate Sport"
Conduct a sociological imagination of their experience with "corporate sport," the dominant mode of sport under late capitalism.
Second, do online research on this chosen sport using the Internet and resources (databases and catalog). Learn about the state of the sport in the twenty- first century: is it dominated by professional leagues/associations? How is the sport organization? How much revenue is generated yearly from the sport? How do people engage with the sport (participatory? Mostly spectator/fan-based?)
Third, develop paragraphs based on their interrogation of the ways in which late capitalist processes (i.e., corporatization, marketization, branding) have impacted and impact the sport today.
It should effectively "contextualize" the sport by situating it in the context and processes of late capitalism and the corporate sport model.
There are source requirements for this homework:.
It should address questions such as the following:
i. What is your personal experience with the sport?
ii. How has the sport been impacted by the processes of late capitalism (corporatization, marketization, branding)?
iii. Where can we see the impact of late capitalism in the sport (in other words, what are a few examples of late capitalism's impact)?
iv. How are late capitalism processes impacting our consumption and enjoyment of the sport today?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.