Discussion questions:
1.What is your opinion regarding advertising copy? Can well researched, well-written marketing copy that has influenced consumer behavior in a similar way? If so, can you think of any examples?
2.Why do you suppose advertisers create such annoying ads? Be sure to visit the link below in my reference. If you can't view the entire article, open the MS Word attachment that I have included with this post. The entire article is in there. Take a look at these ads and let us know if you have ever responded to one of these types of ads and why.
3.If you had the responsibility of a somewhat limited advertising budget, where would you spend your dollars? Would you invest in TV, radio, direct mail, billboards, the Internet, print, or a combination of all of the above? Why?