Assignemnt: Industry Report On California Vacation Villas
Write an industry report on California vacation villas Also create a fact sheet and powerpoint based on the written industry report.
Each industry report should include statistical information (Very Important). The common mistake that students made was simply relaying the information from the company without explanation about overall industry. This is not a promotional report for the specific enterprise. You have to analyze the company based on the third person's perspective.
Part 1. Overall Industry - The first purpose of this project is for the class to thoroughly review and analyze a variety of hospitality industry.
1. What is the status of the overall industry in the United States?(Provide the industry statistics).
2. What are the "keys to success" for a typical enterprise/company within the respective industry?
3. What is your opinion of the overall industry's future?
Part 2. Specific Enterprise -Depending on the selected enterprise/industry, the specific questions may vary.
1. Provide a brief explanation about the enterprise/company and the financial information.
2. Describe "mission statement" for a specific enterprise/company and analyze the mission statement.
3. Describe the company's division and provide organizational charts of the top officers for each department, Directors, Managers and Assistant manager or supervisor. In addition, the names and brief bios of the top officers (if available).
4. What is the legal form (type) for the business organization you visited? (e.g., Sole Proprietorship, Partnership, etc)
5. Describe the company's services, sales, and operations (including staffing). Include as much detail as possible.
6. What are the employment opportunities and status for full-time staff and management within the overall industry? (i.e., Growth opportunities? Current job listings/salary ranges/number of job availability on Monster.com, Department of Labor, etc?)
7. Briefly describe what "differentiates" this business from other businesses within the overall industry.
8. Provide a brief description of their general marketing strategy, including the company's advertising media planning and strategy.
9. Overall, analyze the company's strengths, weaknesses and their future viability in consideration of industry trends.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.