Assignment: Mattel's Case
• What is your opinion of Ms. Georgiadis' job performance as CEO of Mattel? What problems was she facing during her short tenure?
• Conduct a Five Forces Analysis of the Toy Industry. What is your overall conclusion regarding the collective strength of the five competitive forces?
• Evaluate Mattel's internal strengths and competitive deficiencies (SWOT Analysis). What are Mattel's strengths, weaknesses, opportunities, and threats?
• What is Mattel's competitive strategy? Which of the five generic competitive strategies discussed most closely fit with the competitive approach that Mattel is taking?
• What is Mattel's global strategy?
• What are the main strategic issues faced by Mattel and CEO Kreiz as of April 2018?
• Review the offensive strategies discussed. Of these offensive strategies, which, if any, would you recommend for Mattel?
• Review the defensive strategies discussed. Which, if any, would you recommend for Mattel?
• What recommendations would you make to Mattel's new CEO, Ynon Kreiz
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.