Assignment: Opening Discussion-Introduction to Classmates and this Course
Begin this assignment by introducing yourself to classmates-giving your name, prior education/degrees, current occupation, and areas of interest that might be covered by this course.
Next, share your ideas, observations, and experiences regarding marketing management.
Respond to the following:
• What is your opinion about the marketing profession?
• Do you perceive your enrollment in this course as a need or a want? Support your answer with reasons.
• What is your opinion about the general perception of needs and wants among consumers and marketers?
• Do you think marketers overlook the target market? Share one example of a company that does an excellent job of focusing in on their target market. Share one example of a company that does a poor job of focusing in on their target market.
• Do you think an exercise was carried out to identify the target market for this course? Why or why not?
• Do you think that you will be more marketable on completing this course? Support your answer with reasons.
Spend some time reading the responses of others; this will help you to get to know your classmates and the approaches they have been exposed to in each of their experiences.
Write your initial response in 300-500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
• Read your peers' answers.
• Provide substantive comments by
o contributing new, relevant information from course readings, Web sites, or other sources;
o building on the remarks or questions of others; or
o sharing practical examples of key concepts from your professional or personal experiences
• Respond to feedback on your posting and provide feedback to other students on their ideas.
• Make sure your writing
o is clear, concise, and organized;
o demonstrates ethical scholarship in accurate representation and attribution of sources; and
o displays accurate spelling, grammar, and punctuation.