Problem 1: What is your marketing plan? Slogan, ad, where are you advertising, what kind of ads, etc.... this need to be detailed!
Problem 2: Who is your target audience?
Problem 3: Where are they located? Why do you think your marking plan will be successful?
Problem 4: What equine industry professionals are you going to target for help?
Problem 5: How are you going to measure your outcomes-- have you really increased equine awareness in TN?