1. What is your favorite product? IPHONE APPLE How would you define "quality" for this product?
2. It is said that customers are value maximizers. What does that mean?
3. Describe an instance of a habitual purchase for yourself Using the Five-Stage model discussed in your textbook. Explain how the three factors that influence consumer behavior influenced this purchas.
4. Provide an advertising example of a real product and explain how it addresses one of the risks consumers are concerned about.