As a consumer (and particular as a consumer who fashions himself a marketer) I have found myself frustrated when finding that an item I want is "Out of Stock" or when I shop online and find the ordering process to be complicated. I was not aware of the rule of thumb for Internet market sites of "8 seconds" to be able to download an item on the Internet or consumers give up trying. I can definitely relate to this as a consumer. I am a fan of Amazon, and I love the fact that I can buy with one-click when I want something. I used this same thought process for my own website that sells movie tours. I am not able to get it to one-click for purchase, but I make sure that a "Book Now" button is available on every page of the website.
1. What is your experience with online shopping? What do you think about the "8 seconds" rule for downloads?
2. Would this deter you from purchasing from a site?