What is your companys market share what is the market share


Describe the dominant characteristics of the industry in which your company operates, addressing the following questions:

Who are your main competitors?

Are they significant barriers to entry?

What is your company's market share?

What is the market share of your main competitors?

What is the four-firm concentration ratio in your industry? Over time, has this ratio increased, decreased, or remained constant?

Is your company a military contractor? If so, how are prices determined?

Based on your previous answer, is your industry moving more in the direction of competition or is it moving more in the direction of market power?

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Marketing Management: What is your companys market share what is the market share
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