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What is your assessment of the competitive situation in

1- What is your assessment of the competitive situation in which B&O finds itself in 2006?

2- B&Os radical design driven approach seems at odds with conventional business wisdom at many points, what are the advantages and disadvantages of this approach?

3- What is your assessment of the Idealab initiative?

Case - Bang and Olufsen - Design Driven Innovation by Robert D. Austin and Daniela Beyersdorfer

Attachment:- Bang Olufsen Design Driven Innovation Case.pdf

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