Discussion:
Indicate which scale these questions should be classified as being assessed on - nominal, ordinal, interval, or ratio scale?
1. On a scale of one to seven, where one is extremely uninterested, and seven is very interested; what is your interest in this new idea? 1 2 3 4 5 6 7
2. Are these days during the week or weekend?
3. How long have you been coming to Dairy Queen? One year Less than five years Ten years More than ten years
4. Are you a male or female?
5. What is your age group? 16-25 26-35 36-45 46+
6. What time of day do you normally come to Dairy Queen? Morning Afternoon Night
7. Do you utilize the drive-thru or dining area more? Drive-thru Dining area
8. How often do you visit Dairy Queen? Once a week Once a month Every other month Once a year
9. If Dairy Queen's drive-thru was open 24 hours, would you visit Dairy Queen more?