Please explain the strategic plan for Wal-Mart with regard to doing business in or with international countries.
For example: If Wal-Mart sells its products to Canada and to South America do they modify their products for these markets or do they use a marketing strategy tailored to each country or a global advertising campaign. Where possible, describe the most recent international strategy they have used or are considering.
Questions to be answered:
Q1. What is Wal-Mart's major international strategy and why that strategy?
Q2. Do strategic choices differ depending on country? Why?
Q3. Illustrate the types of international strategy with examples from various countries your firm operates in.
Q4. List supporting references and cite sources.