Problem: What is true of marketing research? Marketing insights provide what type of information about how and why people observe certain effects in the marketplace? When defining the problem, marketing managers must do what? What are the steps of the marketing research process? What is an example of primary data? What is a gathering of 6-10 people who discuss topics for a small payment? What is the most scientifically valid research? What type of research is small, relatively indirect, and unstructured? What type of research systematically provides measurable statistics? What phase of market research is usually the most expensive? What are the measures that quantify, compare, and interpret performance called? What tracks the satisfaction of various constituencies who have a critical interest in a company's performance?