Discussion Post: Apple Strategy
Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2022) text. Read "Apple Inc: Exemplifying a Successful Strategy" in Illustration Capsule. Incorporate our course (Thompson text) work and develop your analysis by responding to the following questions:
a) Does Apple's strategy seem to set it apart from rivals?
b) Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
c) What is there about Apple's strategy that can lead to sustainable competitive advantage?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.