What is the value proposition that apple pay offers, Business Economics

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What is the value proposition that apple pay offers

1. What is the value proposition that Apple Pay offers consumers? How about merchants?

2. What are some of the limitations of Apple Pay that might prevent its widespread adoption?

3. What advantages do the Square and Paypal mobile card swipping solutions have in the mobile payment market? What are their weakness?

4. What strategies would you recommend that Apple pursue to assure widespread consumer adoption of Apple Pay?

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