Assignment
Given the concepts outlined in this course, prepare a marketing proposal (inclusive to an implementation action plan) for your/a company (either in Canada or India), focus on consumer marketing principles and concepts discussed?
1. What are the product(s) and/or service(s) offered by your/a company?
2. What is the value proposition of the product(s) and/or service(s) offered by your/a company to targeted consumers?
3. Who is the targeted consumer based on the concepts and assignments learned over this course?
4. Why will the targeted consumer decide to purchase your company's product(s) and/or service(s)? Address this question, highlighting the value of the company's product/service offered in additional to key external/internal influences factors.
5. Outline a chronological implementation action plan that highlights how you/a company will implement this marketing proposal?