What is the value of the rennlist online brand community, Marketing Management

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What is the value of the rennlist online brand community

Problem

A. How much and in what ways has the launch of the Cayenne changed the meaning of the Porsche brand?
B. What is the value of the Rennlist online brand community to Porsche? How does it help and/or hurt the brand?
C. Do you think the comments posted on Rennlist reflect the opinion of an "average" Porsche owner? Why or why not?
D. Should Wiedeking listen to the Rennlist brand community? Why or why not? Should he engage with them? If so, how?

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