1. What is the underlying premise of the resource-based view? Select one: a. Firms generally have very similar capabilities stemming from almost identical resources b. Firms differ in fundamental ways because each firm possesses a unique bundle of resources c. Firms' intangible resources can be very difficult to imitate d. Imitation of resources is the best way to achieve competitive advantages
2. Which of the following statements is false? Select one: a. A SWOT analysis can overemphasize external threats and downplay internal strengths b. A SWOT analysis can overemphasize a single strength or element of strategy c. A SWOT analysis can be static and can risk ignoring changing circumstances d. A strength, as identified by SWOT analysis, is not necessarily a source of competitive advantage