What is the underlying market structure of the


Microeconomics:

What is the underlying market structure of the business?

What factors were critical market structure determinants?

What is possibility of segmented market - can we assume that different segments of his business operate under different market

segments - New autos, Used autos, Service, Auto parts?

Given the underlying market structure(s) what is the optimum pricing and non-pricing strategies for each of the business segment(s).

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