Discussions:
You work for a publicity firm that has been hired by the next teen heartthrob to do the publicity for his record release and tour launch. Your team is tasked with buying magazines for this campaign. The target market for the campaign are girls between the ages of 12 and 17. Write answers to questions 3, 4 and 5.
1. Using the MRI Pocketpiece identify three magazines that serve this target market.
2. Locate the media kit (or advertising kit) for each magazine.
3. Using the media kit calculate the price for three full page black and white (if available) and three full page color ads, in three consecutive issues of the magazine.
4. Based on your research what is the reach of this campaign?
5. What is the total cost of the campaign (3 full page ads in three different magazines, show three times)
6. What did you learn from this assignment about media buying?