Problem
Activation Plan for Wellness industry
I. How do you make the plan happen? Who is responsible for each aspect of implementing the plan?
II. What is the timing of your plan? Include time frames of when you should be most active based on the social media vehicles that you have chosen (Support with research!). Explain why you have chosen the timing and frequency of your content.
III. Create a 4-week content calendar with a tentative schedule for your campaign. Calendar should be as detailed as possible. Include post timing, content format, topic of posts, and applicable keywords, URLs, hashtags, and calls to action. You should be able to "see" your campaign at this stage. Use a template found online or create your own. The more that you plan now, the easier the following phases will be.
IV. Is there a budget required to accomplish the plan's objectives? Explain.