1. Based on your experience, are you able to see the necessity of career management as a lifelong, continuous process – rather than an activity that is relevant only when one is in ‘active job search mode’? Why or why not?
2. You will read the popular business press (e.g., Business Week, Fortune, Fast Company), and identify a strategic action and a tactical action taken by firms approximately two years ago. Next, you should use the Internet to search the popular business press to see if and how competitors responded to those actions
3. What is the three major concepts of planning your approach to creative problem? Why do you believe significant, why so? And how will you envision applying within the marketing/ business context?