Problem: Research the selected brand using both its Web site and articles in the library's full-text databases address the following.
-What does the brand mean in today's market?
-How has it evolved over time?
-What is the target market(s) for the brand? Has that changed from the past?
-How is the competition positioned?
Actors, models, musicians, athletes, and reality stars of the moment are hounded by the press. Their lives unfold in the media, and many are seen wearing, carrying, eating, or driving a particular brand. For this section, research the following in any media outlet:
-What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
-What other famous characters could be connected to your brand? Explain why.
-What about the competition? What kind of endorsers do they use?
All in APA format, In-text citations and corresponding references should be included.