Analysis of a print advertisement
Guidelines:
You have to write about the following for
1. what is the message theme for Pepsi print advertisement?
2. what is the leverage point (attribute-benefit-personal value) for Pepsi print advertisement?
3. what is the appeal for Pepsi print advertisement?
4. executional framework for Pepsi print advertisement?
5. what is the tag line for Pepsi print advertisement?
6 what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?
https://files2.coloribus.com/files/adsarchive/part_1829/18290205/file/pepsi-halloween-600-73289.jpg