Principles of Marketing Homework
1- What is the target market for this marketing plan? Is this the correct target market? Why or why not?
2- What is the strategy Hillside Veterinary Clinic intends to use? Is it viable (good)? Why or why not?
3-What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?
2. Choose a company and give a 1 paragraph summary of who they are and how they market to the community. Answer and discuss the following questions:
1- What is their target market?
2- Do they segment? If so, how?
3- Do they use a positioning strategy? If so, what is it?
4- Does their current marketing strategy work? Discuss why or why not