Assignment
Primary responsibility for leading discussion of a case, and writing up an associated case report. It is your responsibility to update the case to the present, to lead a discussion and provide updated material.
In putting together your presentation and paper, please ensure that you address the following issues. I will look primarily at the content of the paper and presentation (with approximate % emphasis for each portion highlighted below), but issues of style, clarity, use of appropriate visual aids (e.g., tables and graphs), presentation of up-date-date financial figures, and ability to answer questions (presentation only) will also be considered.
Company name zynga
Essay 2 pages with tables
1. How does the firm make money?
2. What is the strategic scope of the company? What products and markets does the firm compete in?
3. What is the firm's Revenue Model? Price, Volume (market size), Ancillary sales
4. What is the firm's Cost Structure? Direct costs, indirect costs, Economies of scale & scope
5. What is the Resource Velocity? Rate of value output, lead times, turns, throughput, utilization.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.