1. What is the “social responsibility of business?” Is it more than just “increasing profits while staying within the rules of the game?” What ethical issues face a firm with market power that are less significant for a firm in a highly competitive industry? Use Scriptural support where appropriate.
2. Compare and contrast marketing to consumers (B2C – business to consumer) and marketing to businesses (B2B – Business to Business) with regard to the marketing methods. Take a position on whether or not the B2B and B2C marketing methodologies are converging due to advances in technology (i.e., Internet marketing, new media). Support your position.