Burtis company produces a number of products. In 2002 the selling price of product A, wholesale are normally 10,000 units per year, was calculated as follows:
Unit cost
Direct material cost 4.00
Direct Labour 7.00
Overhead cost 4.80
Selling and administrative cost 3.50
Full cost 19.30
Profit (10% of full cost) 1.93
Selling Price 21.23
In 2003 the company estimates that direct material cost and direct labour cost will increase by 12 percent. It also estimates that overhead cost will increase by a total of $ 6,000 and that selling and administrative cost and sales volume will remain unchanged.
Required: What is the sellingprice for product A in 2003.