What is the scope of Marketing Information System?
Scope of MIS:
Marketing Information system comprises a set of procedures and ways for the continuous analysis and presentation of information for decision making. This system includes marketing intelligence system, internal record system, marketing decision support system and also marketing research system. Therefore marketing research is a part of marketing information system that is again a part of marketing strategy of company. This system does not operate into isolation. This is closely integrated along with the environment along with in that a business operates.