Problem
1. What proposals would you make to the Marketing Manager of Evangelos Tsantalis SA regarding the Agioritikos wine, the ‘new' brands from Mount Athos and any further new product development from Mount Athos?
2. Discuss how lifestyle choices are determined by status, role-playing and show-off issues.
3 What is the role of heritage and tradition in modern product choices? Are the emotional factors embodied by artisanal products strong enough to instigate purchase?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.