Problem 1: What is the role of strategic brand analysis in building strong brands?
Problem 2: Many products like Jell-O reached maturity. Discuss several ways to give mature products new vigor. How can management determine whether it is worthwhile to attempt to salvage products that are performing poorly?
Problem 3: How does improving products quality lower the cost of producing a product?
Problem 4: Why do some products experience long successful lives while others have very short life cycles?