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What is the role of research in imc

Task: Defining a communication plan:

Problem 1. What is the role of research in IMC?

Problem 2. What is the impact of segmentation, Targeting, and positioning on IMC?

Problem 3. Why is the segmentation and targeting of the audience important to IMC?

Problem 4. What are some considerations when selecting a positioning platform for an IMC campaign?

Problem 5. Why is it important for ll elements in an IMC plan to speak in one voice?

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