What is the role of outdoor advertising in increasing awareness and developing perception towards the organizations?
Appropriate data
In order to solve this research question, credible and authentic data is collected. Under this data, concepts of outdoor advertising, various tools of outdoor advertising, its role in increasing awareness and developing perception of customers towards the organizations are gathered through various sources (Keller & Jacob, 2011). Popularity of outdoor advertising is increasing due to more busy life of customers who spend more time out of home. They take their purchase decisions on the road. There are various tools and formats of outdoor advertising such as billboards, transit, street furniture, and alternative (Hackley, 2010). Along with this, information related to regulation in outdoor advertising is needed to solve this research question. There are various rules and regulations to use and set billboards at public place for advertising associated with their content, position and fulfillment of all laws.
Level of data
For solving this research question, primary and secondary data and information is collected. Primary data is collected through survey through questionnaire. For this survey, responses of 70 people are gathered and these people are selected with the help of random sampling from the market area. Through the responses of these participants, their awareness about outdoor advertising, its effectiveness, loopholes or problems and its importance in purchasing decision are identified (Keller & Jacob, 2011). On the other hand, secondary data is gathered from authentic articles, journals, books, newspapers and authentic and reliable websites. Through these sources, conceptual information and data about outdoor advertising and its role in increasing awareness among customers are gathered.