What is the retailers markup in dollars


Questions

Retailers and wholesalers use traditional markups that they feel will yield a reasonable rate of profit. Answer the following set of problems.

1. The usual retail price of an item is $100. The manufacturer's cost to produce the item is $40. Retailers take a 50 percent markup and wholesalers take a 10 percent markup (markup is calculated on selling price, unless otherwise is indicated).

a. What is the retailer's markup in dollars?

b. What is the wholesale price?

c. What is the manufacturer's price?

What is the manufacturer's markup percentage?

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