Assignment: Target Market
You have just been hired as the assistant buyer of a retail chain store. Your first task on the job is to clearly identify the retailer's existing target customer. You will be serving as a buyer for only one gender. Select either men or women and create a PowerPoint presentation that includes the following:
• Demographics (age, income, household income, education, type of career, religion, and race)
• Psychographics (lifestyle, social/leisure activities, preferred brands, preferred publications, and fashion taste)
• All of the marketing techniques the retailer is using to stay connected with their customer; what is the retailer doing that is new and different?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.