Problem
Company: Peloton
FORMULATING THE MARKETING STRATEGY
We formulated the Mini Pelogun Bundle Pack consisting of a mini massage gun, roller, electrolyte tablet(helps avoid electrolyte imbalance, muscle cramps&dehydration), and muscle relief cream)
Price: $100-150
Complete these 4P's based on the product that we formulated. Please be specific
1) Product Strategy
a) What are the key features of your product that distinguishes it from others?
b) What is the relevance to your target segment?
2) Pricing Strategy
a) Based on product/brand positioning and image desired
3) Promotional Strategy
a) What is the advertising message and overall idea of the campaign - including a tagline if applicable to build awareness.
b) What medium will be used to deliver the message and what are the advantages of choosing these media vehicles-build in social media platforms/use social and /or micro-influencers (if applicable).
c) Build in newer technologies: Artificial Intelligence, Augmented Reality and Virtual Reality (if applicable)
d) Any introductory promotional offers/sales promotion/campaign.
4) Distribution/Place Strategy
a) Exclusive, selective or mass distribution.
b) Where and how to get the product/service to target market?