Problem
Find a relatively new company (<5 years old) that has been successful in the North American markets. Answer the questions in three paragraphs.
A. Evaluate their marketing plan from your perspective on the product/service. What did they do well and what is a potential area of improvement?
B. Evaluate the financial plan from your perspective and additional sources on said company. What was successful and is there any opportunity for improvement?
C. Your overall impression of said company as a young brand of 5 years. List 5 points.
D. Explain how pricing tells a story about your product.
E. What is the relationship between price and image? Why is it important?
F. Why is physical location critical for a Foodservice Facility business?
G. What is the role of demographic information in the selection of a retail location option?
H. Why does viral marketing have such success potential? How can a viral marketing campaign work against a company?
I. What role should the unique selling proposition play in a company's advertising?