1-What is the relationship between a Basic Data Document and a Market Needs Report? What is contained in each, and which functional area of the company generates and receives them?
here are the functional areas of the company
Creation of prototype (s) (engineering)
Pre-launch marketing research (new ventures, operations)
Marketing strategy development (business development, operations)
Packaging, branding, labeling (R&D, mfg, marketing, packaging specialists)
Manufacturing feasibility & scale up (R&D, process engineering, manufacturing)
Final government approvals if needed (Legal, trademark, Regulatory, BD)
2- Explain the market segmentation and targeting process. In your explanation be sure to accurately use the following terms and phrases: aggregate (2), analysis, aim, action, FAB, 8 Ps, link, “execute marketing program actions,” Identify market need.