What is the relationship among the marketing operational


1. What is the relationship among the marketing, operational, and financial plans? How can you ensure that they are accurately aligned?

2. Micromarketing refers to intense market segmentation, differentiating between even the smallest of consumer categories in terms of product offered. Select an organization of your choice and explain how it does or could engage in micromarketing.

3. In addition to snowmaking, what other actions could mountain towns take to attract Winter season visitors?

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Operation Management: What is the relationship among the marketing operational
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