What is the reference group of kitkat company, Marketing Management

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What is the reference group of kitkat company

Assignment task: Question about Kitkat Chocolates Company, what is the reference group of Kitkat Company or what is the relationship between them and what is conformity of Kitkat Company or what is the relationship between them. Please explain as a consumer behavior

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Marketing Management: What is the reference group of kitkat company

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Marketing Management: What is the reference group of kitkat company

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