You have been asked by the financial vice president (VP) to develop a short presentation on the lower of cost or market method for inventory purposes. The financial VP needs to explain this method to the president because it appears that a portion of the company's inventory has declined in value. The financial VP asks you to answer the following questions. What is the purpose of the lower-of-cost-or-market method? What is meant by “market”? (Hint: Discuss the ceiling and floor constraints.)