Question 1: The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art. The CEO feels that customers appreciate fresh ideas and will be willing to buy anything that comes with a label of new, creative or innovative. You have been asked to plan strategic communications keeping the 5 Ws and 1H in mind. Prepare a document spelling out the following: Who is the target audience? What are the needs of the audience? How should these art pieces be marketed? Where the message should be released? What is the purpose of this communication?
Question 2: You are in charge of the production department of a chocolate manufacturing company. A customer has reported that there was an ant in the chocolate and has lodged a complaint to the health department. The news spread to the media and as a result, sales have plummeted. Inventory is stacking up quickly and the company is experiencing a drastic drop in income. Prepare a document to the CEO that spells out strategies to be adopted by the company to deal with this situation.
Question 3: You are working as a Human Resources Manager, and have recently appointed four extremely brilliant people from China, India, Japan, and Malaysia to work in your company. They are not familiar with American culture and are finding it difficult to work in an American organization with an informal structure. Prepare a report on how you will address cultural disparities and make them comfortable in your organization.
Question 4: You are working in the corporate communications division of a manufacturing company. You are about to launch a shampoo in the market that will revolutionize the concept of hair care. Prepare one write-up of approximately 500 words for that can be used for the press, the annual in-house magazine, and mailers to be sent to other companies telling them about this project.