Problem
a) What are the differences among direct competitors, indirect competitors, and future competitors?
b) Why is it important for firms to collect intelligence about their competitors?
c) What is the purpose of completing a competitive analysis grid?
d) Who reads the business plan and what are they looking for when doing so?
e) Why is it important for a business plan to follow a conventional structure rather than be highly innovative and creative?
f) What is the difference between the industry analysis section and the market analysis section of a business plan?