What is the purpose of benchmarking and how can, Marketing Management

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What is the purpose of benchmarking and how can

Please discuss the following questions on two pages.

What is the purpose of benchmarking and how can benchmarking be used to improve supply chain performance? Give at least one industry example to illustrate your point.
The text states that the intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus company to supply chain versus supply chain. Briefly describe at least one industry example to illustrate this important point.
The text states that a company's partners may determine the company's success. Do you agree or disagree? Why?

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